Coronavirus (COVID-19): Communications toolkit

It is essential that the people of Scotland receive the correct information, pathways of care and resources from NHS Scotland in relation to coronavirus (COVID-19).

NHS inform is being regularly updated with the latest clinically approved guidance in partnership with Health Protection Scotland.

We have created a range of materials to communicate this information to the public. These are regularly reviewed and updated.

Coronavirus local outbreak communications resources

This includes links to templates that can be customised for local areas, as well generic social media images and gifs that can be used quickly. Also included is guidance for media use, radio scripts and social media copy, as well as links to Test and Protect materials to help in your approach.

Local outbreak communications toolkit

Download all local outbreak resources

Coronavirus Test and Protect communications resources

Communications materials relating to Test and Protect.

Test and Protect - Social media images (ZIP, 1.55 MB)

Test and Protect - Social media ads and post copy (ZIP, 6.81 MB)

Stakeholder and partner resources for the Protect Scotland app

Coronavirus self-isolation fact sheets

Fact sheets providing self-isolation information and support.

Self-Isolation Information and Support Fact Sheet – English, Translation and Alternative Formats (ZIP, 12.8 MB)

Video content

For the latest video content please visit the Scottish Government channels:

Alternative formats and new communication channels

This toolkit explains how people with communication differences can access our coronavirus information in their preferred language or format - including audio, easy read and British Sign Language (BSL).

There is also information about the new coronavirus webchat, chatbot, voice bot and app.

We've included suggested text you may want to use in your bulletins and social media posts to promote these resources.

NHS 24 coronavirus communication equalities toolkit (ZIP, 2.7MB)